Talentspace Named Best Virtual Career Fair Platform in 2022

We are happy that Talentspace has been reviewed and chosen two years in a row as the best virtual career fair platform by Select Software Reviews!

 

Virtual Recruiting Event Types & When to Run them

So you’ve made the decision to run virtual recruiting events to increase your talent pipeline, but what does a recruiting event actually look like and how should you plan it?

So you’ve made the decision to run virtual recruiting events to increase your talent pipeline, but what does a recruiting event actually look like and how should you plan it?

As you may have well guessed, it is largely dependent on what your goals are and where you want to focus on in the recruitment funnel. Are you looking to warming up cold leads in your existing talent pool for future recruits? Or are you looking to fill lots of positions in a short time frame (aren’t we all?) 

So before you think about event formats, make sure you and your team are crystal clear on what your objective is. Write it down and share it for all to see, because every decision that follows regarding your event comes from there.

Below we have gathered some of the most commonly hosted event types and the respective recruitment goals they aim to achieve: 


If your main goal is... TALENT ATTRACTION (top of funnel)

👉 Virtual Career Fairs

Virtual career fairs are the largest in scale as far as event type goes, and often involve several companies or company departments. They usually capture the most audience due to their marketing power and rich content. A typical fair may involve a kick-off presentation followed by dedicated sessions for candidates to get to know specific companies or departments. For more personal interactions, 1-1 chats can be scheduled. Companies may also hold booths for participants to drop in for a chat. 

  • Prep time: ⌛⌛⌛⌛
  • Suitable for: Candidates with longer recruiting cycles 
  • Helpful features: Group video calls (with large capacities), presentation/screen/video sharing, polling and Q/A features, 1-1 chat scheduling, drop-in group chats, text chat/messenger, agenda, email and calendar reminders, participant profiles & resumes, company pages, job posting 

👉 Webinars

Webinars are a great way to market the workplace culture and personality. You can do a simple information session, feature talks from industry experts in your company or even do a virtual tour of your office. The content possibilities are endless. What’s more, webinars can be recorded and run on-demand. It is the event format that does not take too much time to organize and can add long lasting rewards to your employer branding. 

  • Prep time:⌛⌛ (shorter if you play recordings)
  • Suitable for: Candidates with longer recruiting cycles 
  • Helpful features: Group video calls, polling and Q/A features, recording function, text chat, presentation/screen/video sharing, company pages

If your main goal is... TALENT ENGAGEMENT (mid-funnel)

👉 1-1 Chat events 

1-1 Chat events are the best formats to facilitate deep connections between employees and candidates, sometimes they also lead to hires directly depending on the fit of the candidate. These events take the least time to organize when you have a platform that can handle all the scheduling automatically for you. 

  • Prep time: ⌛
  • Suitable for: Candidates with longer recruiting cycles 
  • Helpful features: 1-1 chat scheduling, text chat/messenger, participant profiles & resumes, email and calendar reminders, company pages  

👉 Application workshops 

Many companies hold application and interview workshops to provide information on the recruitment process and empower candidates to be better in control of their application, thereby increasing hiring motivation and success. 

  • Prep time:⌛⌛
  • Suitable for: Companies with specific application processes  
  • Helpful features: Group video calls, presentation/screen/video sharing, polling and Q/A features, breakout rooms, company pages, job posting  

If your main goal is... ASSESSMENT & HIRING (bottom of funnel)

👉 Virtual hiring events 

In contrast to virtual career fairs, virtual hiring events are typically closer to the bottom of the recruiting funnel, where the aim is to interview, assess and hire from a selected pool of talent, as opposed to the more open and informational nature of virtual career fairs. 

  • Prep time:⌛⌛⌛
  • Suitable for: pre-selected candidate pools or candidates with shorter recruiting cycles 
  • Helpful features: Group video calls, presentation/screen/video sharing, 1-1 chat scheduling, agenda, email and calendar reminders, participant profiles & resumes, company pages, job posting 

Though we generally recommend companies to try different formats and plan different events throughout the year to cover their hiring needs, please don’t feel like you will need to host all of these events to be a good recruiter. Some events make more sense for certain companies and industries than others. 

As a rule of thumb, the larger the company size, the more events should be run across different parts of the recruitment funnel to keep up with a higher hiring volume. 

For organisations that are looking to hire employees with longer recruiting cycles or higher education or experience levels, virtual career fairs, webinars and 1-1 chat events are part of long term hiring strategies needed to boost employer branding and woo top candidates. And for companies looking to hire in large volumes to cover seasonal needs, virtual hiring events are a great way to quickly assess candidates and hire them for the job. 

If you would like to consult our someone for what a recruiting event plan could look like for your organization, feel free to reach out to us, we are happy to help you figure out what types of events serve your hiring strategy best. You can book a free consultation below. 

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